The Power of Practicing Sustainability

Today, we live in a world of increasingly widespread social disruption caused by imbalances in the natural and societal systems human beings depend upon for survival. Our civilization is overly reliant on non-renewable sources of energy. Our economic system spends more on weapons than schools. Our oceans are being scoured clean of life. Chemicals in our food, air, water, and soils air are disrupting our health. The list seems nearly endless and it leads to perhaps the most pernicious dilemma of all: problem fatigue and the widespread cynicism and powerlessness it generates. (seventhgeneration)

However, there is hope. Many companies are already practicing sustainability—attempting to rebalance profit, planet, and people. Listed below is certainly not a comprehensive account, yet shows the influence of sustainability and shows that people are willing to go the extra mile and sacrifice for their values and beliefs—the future of civilization.


Clif Bar Company



5 Aspirations: Sustaining the Planet
Keep our impact on the environment small, even as we grow.

Sustaining our Community
Be good neighbors. Give back to the community.

Sustaining our People
Create a workspace where people can live life to its fullest, even from 9-5.

Sustaining our Business
Grow slower, grow better, and stick around longer.

Sustaining our Brands
Make what people actually need. Never compromise quality.

Seeds of Change


  Seeds of Change was born in 1989 with a revolutionary mission: To make organically grown seeds available to gardeners and farmers, while preserving countless heirloom seed varieties in danger of being lost to the "advances" of modern industrial agriculture.

Frog's Leap Winery



Frog's Leap will make a difference.

We will produce wines that deeply reflect the thoughtfully chosen soils and climates from which they emanate. We will respect our surroundings, maintain good stewardship of the land, uphold our commitment to the principles of sustainable farming and seek a deeper understanding of the natural living systems around us. We will hold our position as leaders in the Napa Valley wine community with the utmost regard. Our responsible and generous nature will precede us in all our endeavors. We will succeed as a business, measuring our success with unique criteria. We will both respect and challenge conventional wisdom, growing our company the way we grow our vines. We will enhance the quality of our lives and the lives of those who work with us, never forsaking our belief that wine is a wonderful part of life, not life itself.

Frog's Leap will leave a legacy.

New Belgium Brewery


  We believe, to be environmental stewards, we need to:
1. Lovingly care for the planet that sustains us.
2. Steward natural resources by closing the loops between waste and input.
3. Minimize the environmental impact of shipping our beer.
4. Reduce our dependence on coal-fired electricity.
5. Protect our precious Rocky Mountain water resources.
6. Focus our efforts on conservation and efficiency.
7. Support innovative technology.
8. Model joyful environmentalism through our commitment to relationships, continuous improvement, and the camaraderie and cheer of beer

Eden Foods



“Still Doing What We Set Out To Do” — Michael Potter, President, 1999.

To provide the highest quality life supporting food and to disseminate accurate information about these foods, their uses and benefits.

To maintain a healthy, respectful, challenging, and rewarding environment for employees.

To cultivate sound relationships with other organizations and individuals who are like minded and involved in like pursuits.

To cultivate adaptability to change in economic, social, and environmental conditions, to allow Eden the opportunity to survive long term.

To have a strong, positive impact on farming practices and food processing techniques throughout the world.

To contribute to peaceful evolution on Earth.

Stonyfield Farm



At Stonyfield Farm, we use a simple recipe with only all natural and organic ingredients—never any preservatives or artificial flavors, colors, and sweeteners like other brands. And all of our organic ingredients are produced without the use of antibiotics, artificial growth hormones, chemical fertilizers, and toxic and persistent pesticides.

We got our start as an organic farming school, which means we’ve been caring for the planet for longer than we’ve been making yogurt. Today, our organic ingredient purchases help to keep over 60,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, rivers, and drinking water.

To help reduce global warming, we offset all of the C02 emissions from our facility energy use. We also started a nonprofit called “Climate Counts” which shows people how they can help fight climate change by the way they shop and invest.

With a solar array on the roof of our Yogurt Works, we generate some of the clean renewable energy we use to make our yogurt. Through reuse and recycling, we prevent hundreds of tons of waste from reaching landfills and incinerators each year. And we give 10% of our profits to efforts that help protect and restore the earth.




When you choose Burgerville, satisfying your craving isn’t the only good thing that happens. You’re also contributing to the health of the region by supporting the use of fresh ingredients, local ranchers and farmers and sustainable business practices.

“Serve With Love” is about choosing to be the difference with each other and our guests. When you visit us, we commit to serving you from our mission with our actions. You can count on us to be the difference and:
- Reach out
- Start a conversation
- Share a smile
- Create a memory
- Inspire hope

Ben & Jerry's Ice Cream



Our Mission Statement
Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Our mission consists of 3 interrelated parts::

Product Mission
To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.

Economic Mission
To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees.

Social Mission
To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally.




  Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Teko Socks



A great example of our focus is using Ecopoly recycled polyester in our socks. Using recycled material is essential to sustainability. The more we can use Ecopoly to replace fresh, more toxic materials, the lower the environmental impact our products have.

Here at Teko we believe that true sustainability works within both social and ecological structures. Whether desired or not, we cannot deny the interconnection between social and environmental concerns. We therefore aim to work with suppliers and manufacturers who understand the societal and environmental impacts of their work.





Interface will honor the places where we do business by endeavoring to become the first name in industrial ecology, a corporation that cherishes nature and restores the environment. Interface will lead by example and validate by results, including profits, leaving the world a better place than when we began, and we will be restorative through the power of our influence in the world.

Hayward Corp.



We accept the responsibility, recognize the opportunity and will lead the journey to environmental stewardship. Hayward has embraced as its core strategy a commitment to sustainable growth.

This past year we continued to establish and grow our product offering under the EnviroSmart brand. The newly redesigned brand has been supported with collateral materials that reinforce the message that Hayward has the knowledge and experience to assist our customers in making the smart choice in selecting building materials.




At Safecoat®, protecting personal health has always been our first priority. That's why for over 25 years we've been working to develop the safest, highest quality and least toxic paints and building products. Today AFM safecoat is the leading provider of environmentally responsible, sustainable and non-polluting paints, stains, wood finishes, sealers and related green building products.

Michelle Kaufmann Designs



Michelle Kaufmann Designs is a full service architectural design firm that specializes in sustainable, innovative, high quality design.

We believe that sustainable, well-designed buildings should be accessible to more people. To achieve this we have simplified our process and chosen off-site modular technology as our only means to create beautiful, eco-friendly homes. Our hope is that, through our practice, we will make it easy for people to build green and live a more sustainable life. We are making a difference one home at a time one family at a time.

American Clay



Our mission is to bring universal awareness to the value of environmentally conscious products for our indoor living spaces. Through the production and success of our sustainable--beautiful Clay Plasters and associated products, we will alter the expectations for quality, beauty, health, and value surrounding the wall surface industry.

Further, our commitment to our customers is to achieve ‘Customer Amazement’! Our employees are integrated into the fabric of Our Mission—feeling respected and empowered to achieve their highest potential.




Teragren is a U.S.-based manufacturer of fine bamboo flooring, panels, veneer and parquet butcher block. We are also a company on a mission. Like all businesses, we want to be successful. But our definition of success includes not only high-quality products and excellent customer service but also environmentally and socially responsible manufacturing and business practices.





To develop products that foster a sustainable environment.

To provide our customers with excellent service.
We will strive to meet or exceed our customers' expectations.
To work to establish long-term relationships with our customers.

To apply their passion, creativity, and skills to the work we do.
To learn and grow in mind, body and spirit.
To honor the balance between work and family.

To work together with each other, our partners, our community, and our customers to continually improve the products and the work we do and the world we live in. To approach work in a collaborative way to benefit from a wide variety of experiences and perspectives. To listen and respond to each other openly and with respect.

IBC Engineering Services



I B C stands for Integrated Building Concepts, an idea that serves as the foundation for what we do. Specializing in environmentally sensitive and sustainable engineering systems, we believe in an integrated team approach that not only engages all design disciplines, but also involves the client in the design process. Our approach has successfully enabled us to provide economically viable designs that are innovative, efficient, user-friendly, and environmentally sensitive.


Konarka Technologies


Konarka builds Power Plastic® that converts light to energy – anywhere. The company develops and manufactures light-activated Power Plastic® that is inexpensive, lightweight, flexible and versatile. This material makes it possible for devices, systems and structures to have their own low cost embedded sources of renewable power. By integrating energy generation functionality into everyday devices, Konarka allows manufacturers to offer truly wireless applications.

Seahorse Power


  Seahorse Power Company was founded in 2003 with a mission to reduce fossil fuel consumption through innovative cost-saving approaches to inefficient, everyday problems. Our BigBelly product was so successful, we changed our name to BigBelly Solar and refocused the company around a central business proposition: saving fuel is environmentally and fiscally sound. Today, BigBelly Solar is changing the concept of waste collection by implementing on-site solar compaction systems. Our flagship product, the BigBelly, can be found around the world, reducing pollution by cutting down the frequency of trash collection trips. At BigBelly Solar, we are committed to improving the environment and economies of the world by utilizing efficient approaches to everyday problems. Won't you join us?

Southwest Windpower


  For 20 years, Southwest Windpower has been bringing low-cost, reliable wind energy to the world. As the world's largest producer of small wind generators, we've pioneered new technologies to make renewable energy simple.

Voltaic Systems



The Voltaic solar bags are mobile solar power generators designed to charge virtually all handheld electronics.

Powerful Solar Panels: Embedded in the outside of the bags are lightweight, tough, waterproof solar panels. The new Generator produces up to 14.7 watts, powerful enough to fully charge a typical laptop from a day of direct sunlight.

Battery Included: All Voltaic bags come with a custom battery pack which stores any surplus power generated, so it is available when you need it - not just when the sun is up. The battery packs can also be charged using the included AC travel charger or car charger, making them just as useful on the grid as off.

Easy Connection to Devices: All bags include standard adaptors for common cell phones and other handheld devices. The Generator also includes common laptop adaptors. Even without an adaptor, you can charge most devices with a standard car charger or USB charger.

Voltaic bags use fabrics made from recycled PET i.e. soda bottles. We worked extensively with suppliers to develop these fabrics, since they were not previously available. Recycled PET fabric is light weight, extremely durable, UV resistant and water resistant. It even looks better than the nylon it replaced. Most importantly, it uses significantly less energy to produce and creates demand for recycled materials.

Prometheus Energy



The fuel isn’t revolutionary, the idea is.
Prometheus Energy is a fuel company that produces, sells and distributes liquid natural gas, LNG. LNG is a clean burning, less expensive and safe alternative to diesel fuel and propane.

We produce this fuel from stranded and waste sources of methane. This allows us to produce fuel close to where it is used. The dramatic benefit: we can sell this fuel at prices below those of traditional fuels such as diesel, gasoline, and propane.

We are creating a sustainable energy network.

We call it Enlightened Energy.

BlackLight Power


  BlackLight Power Inc. is the inventor of a paradigm-shifting new primary energy source and a new field of hydrogen chemistry with broad commercial applications. Its wholly-owned subsidiary, Millsian Inc. is dedicated to developing computational chemical design technology based on The Grand Unified Theory of Classical Physics (GUT-CP), a revolutionary approach to solving atomic and molecular structures. The Millsian Software Version 1.0 is now available.

GreatPoint Energy



GreatPoint Energy is a technology-driven natural resources company commercializing catalytic gasification to convert abundant coal, petroleum coke and biomass into low-cost natural gas (methane) while capturing and sequestering CO2.

Utilizing its proprietary conversion and carbon capture technology, GreatPoint Energy develops bluegas™, coal-derived natural gas. bluegas™ is 99.5 percent pure methane and can be transported throughout North America utilizing existing natural gas pipeline infrastructure, providing an attractive, cost-effective alternative to drilled and imported natural gas. Its environmental profile is as clean as natural gas; it consists mostly of hydrogen and therefore, has very low carbon emissions. Moreover, bluegas™ can be used in every application that natural gas is currently being used (i.e., power generation, residential and commercial heating, and production of chemicals).




At Nanosolar, we believe that energy should be clean, safe, affordable, and abundant; and that a path to this exists through technology and innovation.

In an age of carbon fuel scarcity and global warming, it is increasingly mandatory for electricity to be produced locally, cleanly, and in ways that minimize the peak-load burden on already overtaxed electricity grids.

At Nanosolar, we are working to make it possible to deliver grid-parity solar electricity.

By setting the standard for solar technology with distinctly superior cost and capital efficiency, we are planning to become the world's largest solar energy technology company.

We will thus contribute to creating a future based on inexhaustible, clean, safe, affordable, and reliable energy.

Verdant Power



As members of a business providing products and services to a global community, each of us at Verdant Power shares in important opportunities and responsibilities. With this in mind, we strive to exemplify the following in our daily work and in each of our professional relationships:

Mission Statement
Verdant Power helps build sustainable communities around the world.

Brand Statement
Verdant Power leads the world in commercializing decentralized kinetic (dam-less) hydropower for global community development.

Energy Innovations



Energy Innovations' mission is to deliver cost effective, grid-competitive solar electric power.

Our immediate goal is to reduce the payback time for a solar system so that it becomes a sensible and logical investment to electricity users around the world, whether they are grid-connected or not.

Our strategy is to exceed the cost-effectiveness of existing photovoltaic-based systems through innovations in both the collection of solar energy and the generation of electric power from it.

GreenFuel Technologies



GreenFuel's high yield algae farms recycle carbon dioxide from flue gases to produce biofuels and feed, reducing net carbon dioxide production as waste becomes profit. Harvesting algae for biofuels enhances domestic fuel production while mitigating CO2.

GreenFuel uses a portfolio of technologies to profitably recycle CO2 from smokestack, fermentation, and geothermal gases via naturally occurring species of algae. Algae can be converted to transportation fuels and feed ingredients or recycled back to a combustion source as biomass for power generation. Industrial facilities need no internal modifications to host a GreenFuel algae farm. In addition, the system does not require fertile land or potable water.

Clean, renewable, profitable. GreenFuel.™

EnerTech Environmental


  At EnerTech, we are committed to protecting public health and the environment. We see proper waste management as both an environmental necessity and an energy production opportunity. Using our patented SlurryCarb™ process, we cleanly and economically convert biosolids (sewage sludge) and other organic wastes into a high-grade, renewable fuel, protecting our environment through the beneficial reuse of wastes and the generation of renewable energy.




Cilion is dedicated to fueling change by reducing our dependence on foreign oil and strengthening the American economy by producing the next generation of low cost, environmentally sustainable biofuels.

Together with our strategic partners, Cilion is a low cost energy provider that will have a meaningful impact on tomorrow's society.

core values.
Honesty. Integrity. Efficiency.




At GridPoint, our mission is to align the interests of electric utilities, consumers and the environment. GridPoint's innovative SmartGrid Platform empowers utilities to achieve business objectives, increase grid reliability, promote environmental stewardship and fuel the adoption of renewable energy sources.




CoalTek’s goal is to provide a clean, cost-effective, alternative fuel that addresses today’s power demands and increasing environmental challenges. Our proprietary technology uses electromagnetic energy to reduce the moisture, ash, sulfur and mercury in coal and to make it burn more efficiently and cleanly. Coal processed with our technology is a stable, high-quality end product that allows power generators to optimize efficiency and increase yields.


Comet Skateboards


  We are working with companies and universities worldwide to assist in developing "Green" BIO BASED epoxies, reinforcements, and coatings for the future. We use all water based low VOC coatings. Most paints and laquers contain up to 65% solvents by volume which results in several million tons of volatile organic compounds (VOCs) being released into the atmosphere every year. VOCs accelerate the effects of global warming and are extremely dangerous to workers. Several companies world-wide are working to stop the use of these unnecessary compounds. COMET is one of them.

NaturaLawn of America


  The NaturaLawn® of America System is a division of NaturLawn® Services and Products and was originally introduced to the public in October of 1987. This natural organic-based system consists of an exclusive natural organic-based fertilization program used in conjunction with a specially designed Integrated Pest Management program (IPM), as opposed to the traditional chemical fertilization programs with indiscriminate application of pesticides. With the public's increasing awareness of the misuse of pesticides and a growing concern for the environment, NaturaLawn of America received a warm welcome into the market place. The company has grown from first year revenues of 300 K to over $30 million annually in 2006.

Pantheon Chemical



Mission: To revolutionize the industrial chemical industry. We will do this by replacing widely-used hazardous products / processes with technologies that are 1) high-performance, 2) safe, and 3) a significant improvement to our customers' bottom line. And in delivering these breakthrough technologies, we will set new standards in customer service.

Vision: Pantheon will be widely known for breakthrough technologies that are environmentally safe. Our technologies will shatter the myth that 'safe' technologies are more expensive, less effective and harder to implement.



  The TerraCycle Story is a tale of ultimate Eco-Capitalism. The company's flagship product, TerraCycle Plant Food™, is an all-natural, all-organic, 'goof-proof' liquid plant food made from waste (worm poop) and packaged in waste (reused soda bottles)!




Vivavi develops forward-thinking ventures designed to enable modern green living. Through its retail arm, Vivavi offers modern style, eco-friendly furniture and home furnishings. Vivavi’s companion resource, Modern Green Living, enables consumers to find newly built green residences and green home professionals throughout the United States and Canada.

Vivavi's media arm centers on The Lazy Environmentalist, a nationally broadcast radio show on Sirius Satellite Radio and Lime Radio that showcases stylish and innovative green trends, technologies, products and services that make green living easy, attractive, and super-convenient. The radio show is produced and hosted by Josh Dorfman, Vivavi's founder & CEO. In 2006, Inc. Magazine named Vivavi one of the 50 most intriguing green businesses helping to drive the green revolution.

Vivavi’s mantra is simple: live modern + tread lightly™


Affordable Internet Services Online


  AISO.Net is a reliable and responsible green web hosting company. We have made a strong commitment to help fight pollution and preserving our natural resources. Solar panels run our data center and office, not energy credits.
Solar tubes bring in natural light from the outside providing light during the day. AMD Opteron powered servers use sixty percent less energy and generate fifty percent less heat. These are just some of the ways AISO.Net is becoming the world's most responsible green web hosting company.

Ryzex Group



It all begins with a passion to cut waste
Call them the dirty little secrets of automated data collection. The first is abandoning product lines and leaving customers stranded with unsupported technology. That means wasted money, performance and technological investment. The second source of waste? The mountains of toxic hardware – un-refurbished and un-repaired – that stuff our landfills and poison our environment.

The goal: keep electronic equipment in the market and out of the landfill
Within just fifteen years, Ryzex has grown from a bedroom used-equipment brokerage to one of the world’s largest data collection resellers and integrators, with more than 6,000 customers and 350 team members located in North America, the United Kingdom and France.



  In 1991, my brother Allan and I... founded ReCellular, Inc. to refurbish, reuse and responsibly recycle discarded cell phones. ReCellular's comprehensive commitment to environmental protection has won numerous national and local awards. All phones and accessories that cannot be reused are recycled; the company recycles thousands of tons of electronic scrap every year. With millions of dollars donated to charities, tens of millions of phones recycled or reused and customers in more than 40 countries, ReCellular has developed a global network dedicated to finding the most responsible solutions for the handset industry.

Extengine Transport Systems



Extengine is leading today’s green revolution to fight urban smog with pragmatic innovative technologies that can reduce urban smog quicker and cheaper than any single commercially viable solution or company.
This synergistic line of technologies, lubricants, and biofuels work together to EXTend ENGINE and commercial equipment productive life, while dramatically reducing exhaust emissions on older in-use vehicles and equipment, lower diesel fleet operating and maintenance costs, and provide proven CARB verified solutions for fleet operators to meet stricter regulatory emissions mandates on their existing diesel fleets.

Tesla Motor Car Company



Reducing Dependence on Foreign Oil - A Peaceful Solution to Oil Wars
You need only open the morning paper to understand the importance — and urgency — of America‘s reduced reliance on foreign oil. The instability of the Middle East makes our 58% dependence on foreign oil a dangerous and costly proposition.

Look even closer and you'll see that the lion's share of American oil use (nearly two-thirds of our consumption) is tied directly to transportation. If ever there was a time when a gasoline-free car was needed, that time is now.




IdleAire is a company originally founded to provide the professional long haul driver a comfortable, secure place to rest. The IdleAire system improves the driver's environment: no engine noise, no carbon monoxide or other fumes, better rest. Add to that the telephone and TV connections, a touch screen system control module with Internet access, movies-on-demand, computer-based interactive driver training and 120-volt outlets--a unique system. Impressive benefits. Less cost.

But there are some additional benefits. We save truck owners money. We eliminate the air and noise pollution communities associate with idling diesel engines. And parking lot owners make money with our revenue sharing program.

A winning solution all around.



  Today, tens of thousands of smiling drivers use Zipcars. In many neighborhoods, Zipcars are as ubiquitous as ATMs. Z2B (business) and personal drivers alike are loving the freedom and cost savings a Zipcar brings to their life - many have even achieved transportation nirvana. That's why over 30% of our customers have either sold their car or have stopped their purchasing decision. The revolution is underway, at least in the minds of members who no longer give a second thought to how they will get where they need to go. With a Zipcard in your pocket, a car is only a wireless signal away. Viva la revolution!

Phoenix Motor Cars



Let the global cooling begin!

Rising gas prices, climate change and environmental concerns are evident. We, at Phoenix Motorcars, not only believe our vehicles will make a difference to mitigate the growing environmental concerns of the consumer and commercial fleet market, we believe the company is offering vehicles that are truly extraordinary. From the engineering aspect to the design standpoint of our vehicles, Phoenix Motorcars provides a solution that is viable, affordable and impactful.

No more excuses…the car that you have been hoping for has finally arrived.

Commuter Cars Corporation



Meet the Tango - Introducing the world's fastest urban car. The revolutionary commuter vehicle that combines the speed and agility of a motorcycle with the security and comfort of a high-performance sports car.

ZAP (Zero Air Pollution) Company


  With its new product offerings, the Company is positioned to become a leading brand and distribution portal of advanced technology vehicles. ZAP is committed to running its business based on a strong philosophical foundation that supports the environment, social responsibility and profitability.